--- description: Send e-commerce events like purchases and cart updates through Zaraz. title: E-commerce image: https://developers.cloudflare.com/og-docs.png --- [Skip to content](#main-content) > Documentation Index > Fetch the complete documentation index at: https://developers.cloudflare.com/zaraz/llms.txt > Use this file to discover all available pages before exploring further. # E-commerce Last updated Aug 24, 2026|Copy as Markdown|[View as Markdown](https://e8aee267.previews.developers.cloudflare.com/zaraz/web-api/ecommerce/index.md)|[Agent setup](https://e8aee267.previews.developers.cloudflare.com/agent-setup/) You can use `zaraz.ecommerce()` anywhere inside the `` tag of a page. `zaraz.ecommerce()` allows you to track common events of the e-commerce user journey, such as when a user adds a product to cart, starts the checkout funnel or completes an order on your website. It is an `async` function, so you can choose to `await` it if you would like to make sure it completed before running other code. To start using `zaraz.ecommerce()`, you first need to enable it in your Zaraz account and enable the E-commerce action for the tool you plan to send e-commerce data to. Then, add `zaraz.ecommerce()` to the `` element of your website. Right now, Zaraz e-commerce is compatible with Google Analytics 3 (Universal Analytics), Google Analytics 4, Bing, Facebook Pixel, Amplitude, Pinterest Conversions API, TikTok and Branch. Note It is crucial you follow the guidelines set by third-party tools, such as Google Analytics 3 and Google Analytics 4, to ensure compliance with their limitations on payload size and length. For instance, if your `Order Completed` call includes a large number of products, it may exceed the limitations of the selected tool. ## Enable e-commerce tracking You do not need to map e-commerce events to triggers. Zaraz automatically forwards data using the right format to the tools with e-commerce support. 1. In the Cloudflare dashboard, go to the **Settings** page. [Go to **Settings** ↗](https://dash.cloudflare.com/?to=/:account/tag-management/settings) 2. Enable **E-commerce tracking**. 3. Select **Save**. 4. Go to **Zaraz** \> **Tools Configuration** \> **Third-party tools**. 5. Locate the tool you want to use with e-commerce tracking and select **Edit**. 6. Select **Settings**. 7. Under **Advanced**, enable **E-commerce tracking**. 8. Select **Save**. E-commerce tracking is now enabled. If you add additional tools to your website that you want to use with `zaraz.ecommerce()`, you will need to repeat steps 6-9 for that tool. ## Add e-commerce tracking to your website After enabling e-commerce tracking on your Zaraz dashboard, you need to add `zaraz.ecommerce()` to the `` element of your website: ```js zaraz.ecommerce("Event Name", { parameters }); ``` To create a complete tracking event, you need to add an event and one or more parameters. Below you will find a list of events and parameters Zaraz supports, as well as code examples for different types of events. ## List of supported events * `Product List Viewed` * `Products Searched` * `Product Clicked` * `Product Added` * `Product Added to Wishlist` * `Product Removed` * `Product Viewed` * `Cart Viewed` * `Checkout Started` * `Checkout Step Viewed` * `Checkout Step Completed` * `Payment Info Entered` * `Order Completed` * `Order Updated` * `Order Refunded` * `Order Cancelled` * `Clicked Promotion` * `Viewed Promotion` * `Shipping Info Entered` ## List of supported parameters: | Parameter | Type | Description | | ------------------------- | ------ | ------------------------------------------------------------------------------------------- | | product\_id | String | Product ID. | | sku | String | Product SKU number. | | category | String | Product category. | | name | String | Product name. | | brand | String | Product brand name. | | variant | String | Product variant (depending on the product, it could be product color, size, etc.). | | price | Number | Product price. | | quantity | Number | Product number of units. | | coupon | String | Name or serial number of coupon code associated with product. | | position | Number | Product position in the product list (for example, 2). | | products | Array | List of products displayed in the product list. | | products.\[\].product\_id | String | Product ID displayed on the product list. | | products.\[\].sku | String | Product SKU displayed on the product list. | | products.\[\].category | String | Product category displayed on the product list. | | products.\[\].name | String | Product name displayed on the product list. | | products.\[\].brand | String | Product brand displayed on the product list. | | products.\[\].variant | String | Product variant displayed on the product list. | | products.\[\].price | Number | Price of the product displayed on the product list. | | products.\[\].quantity | Number | Quantity of a product displayed on the product list. | | products.\[\].coupon | String | Name or serial number of coupon code associated with product displayed on the product list. | | products.\[\].position | Number | Product position in the product list (for example, 2). | | checkout\_id | String | Checkout ID. | | order\_id | String | Internal ID of order/transaction/purchase. | | affiliation | String | Name of affiliate from which the order occurred. | | total | Number | Revenue with discounts and coupons added in. | | revenue | Number | Revenue excluding shipping and tax. | | shipping | Number | Cost of shipping for transaction. | | tax | Number | Total tax for transaction. | | discount | Number | Total discount for transaction. | | coupon | String | Name or serial number of coupon redeemed on the transaction-level. | | currency | String | Currency code for the transaction. | | value | Number | Total value of the product after quantity. | | creative | String | Label for creative asset of promotion being tracked. | | query | String | Product search term. | | step | Number | The Number of the checkout step in the checkout process. | | payment\_type | String | The type of payment used. | ## Event code examples ### Product viewed ```js zaraz.ecommerce("Product Viewed", { product_id: "999555321", sku: "2671033", category: "T-shirts", name: "V-neck T-shirt", brand: "Cool Brand", variant: "White", price: 14.99, currency: "usd", value: 18.99, }); ``` ### Product List Viewed ```js zaraz.ecommerce("Product List Viewed", { products: [ { product_id: "999555321", sku: "2671033", category: "T-shirts", name: "V-neck T-shirt", brand: "Cool Brand", variant: "White", price: 14.99, currency: "usd", value: 18.99, position: 1, }, { product_id: "999555322", sku: "2671034", category: "T-shirts", name: "T-shirt", brand: "Cool Brand", variant: "Pink", price: 10.99, currency: "usd", value: 16.99, position: 2, }, ], }); ``` ### Product added ```js zaraz.ecommerce("Product Added", { product_id: "999555321", sku: "2671033", category: "T-shirts", name: "V-neck T-shirt", brand: "Cool Brand", variant: "White", price: 14.99, currency: "usd", quantity: 1, coupon: "SUMMER-SALE", position: 2, }); ``` ### Checkout Step Viewed ```js zaraz.ecommerce("Checkout Step Viewed", { step: 1, }); ``` ### Order completed ```js zaraz.ecommerce("Order Completed", { checkout_id: "616727740", order_id: "817286897056801", affiliation: "affiliate.com", total: 30.0, revenue: 20.0, shipping: 3, tax: 2, discount: 5, coupon: "winter-sale", currency: "USD", products: [ { product_id: "999666321", sku: "8251511", name: "Boy’s shorts", price: 10, quantity: 2, category: "shorts", }, { product_id: "742566131", sku: "7251567", name: "Blank T-shirt", price: 5, quantity: 2, category: "T-shirts", }, ], }); ``` Was this helpful? YesNo ## On this page [![](https://e8aee267.previews.developers.cloudflare.com/_astro/logo.te5VL_aD.svg)Docs](https://e8aee267.previews.developers.cloudflare.com/) ```json {"@context":"https://schema.org","@type":"TechArticle","@id":"https://developers.cloudflare.com/zaraz/web-api/ecommerce/#page","headline":"zaraz.ecommerce · Cloudflare Zaraz docs","description":"Send e-commerce events like purchases and cart updates through Zaraz.","url":"https://developers.cloudflare.com/zaraz/web-api/ecommerce/","inLanguage":"en","image":"https://developers.cloudflare.com/og-docs.png","dateModified":"2026-08-24","publisher":{"@type":"Organization","name":"Cloudflare","url":"https://www.cloudflare.com/"},"isPartOf":{"@type":"WebSite","@id":"https://developers.cloudflare.com/#website","name":"Cloudflare Docs","url":"https://developers.cloudflare.com/"}} ```